Around the world, visionary change agents are hard at work incubating new approaches to the planet’s toughest challenges, and PopTech’s Fellows program is there to provide them with the tools, insights, visibility and social network that can help them scale their impact to new heights.
Each year at the PopTech conference, the newest class of PopTech Fellows presents their work from the stage over the course of three days. No one wants to go first - it's terrifying. But no one wants to go last either, as there will be less time to network. So PopTech set out to introduce the Fellows to the audience all in one fell swoop in this short video.
We had three days and a small budget to shoot and edit a film that included 10+ interviews. Our idea? Make a lively and somewhat whimsical piece that would share a bit of the Fellows’ personalities and not just their intellectual rigor. With low-key questions and magic markers we took them off the hook and kept things fun, and with energetic music in post, we pulled this short together.
Voila! The Fellows all “met” the audience from the get-go, and we were able to give a shout-out to the sponsors of the program. We used the video on PopTech’s website to help explain the Fellows program and – when we opened nominations for the following year’s class – to give a little ‘behind the scenes” peek of what to expect.