PROJECT DETAILS

BACKGROUND

Will Allen is co-founder and director of Growing Power, Inc., an organization that is transforming the production and delivery of healthy foods to underserved, urban populations. Growing Power operates as an urban farm and education center in Milwaukee, WI, and more recently, Chicago, teaching urban youth how to produce low-cost healthy foods for their communities. Will Allen was a speaker at PopTech in 2009.

BRIEF

I managed PopTech’s relationship with Time Warner Cable when we partnered with them on Connect a Million Minds, a multimedia campaign designed to inspire careers in science, technology, engineering, and math (STEM) for young people. We produced off-line events for at-risk youth and a series of videos that capture the stories of five innovators from the PopTech network whose careers have been shaped by a lifelong interest in STEM, one of whom is Will Allen.

CONCEPT

With a young adult audience in mind, we needed to keep the script informal and conversational, avoiding jargon and formalities. We needed tight shots that showed details, rich colors, faster edits in sync with the emotion of the story and the music, and we needed it to pop visually.

RESPONSE

By the end of 2014 the campaign had exceeded its goal of connecting one million students to STEM opportunities, and today continues connecting students to high quality STEM learning opportunities.